Levi’s x Beyoncé – The Collaboration On Tour

JEANS

Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit. Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album. Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and […]

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Gucci’s GG Ad Campaign 2025: EmRata in Denim

Gucci

Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes. Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim! Moving from city streets to sunlit promenades, the campaign focuses on […]

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White Jeans, Guys – It’s Summer (almost)!

trend report

As promised in our feature about white jeans for the ladies, it’s your turn now, guys! White jeans for men are absolutely trending again this summer. They are a key piece in both minimalist and expressive fashion. Why White Jeans Are Trending First and foremost, white jeans always give us a sense of freshness and […]

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Chain Stitch Denim – What’s This About?!

denim

In the past few months we have been featuring a lot denim brands specializing in selvedge denim. Some of them very “insider” – not too well known – like STUDIO D’ARTISAN. And some of them, like Naked & Famous, well known by most denim lovers and denim heads. We are very focused on continuous featuring […]

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Another Summer Of White Jeans! Hell, Yes!🤍

white

Absolutely, white jeans are making a strong statement this summer again. All fashion conscious people have been aware that white denim has been transcending its traditional seasonal boundaries to become a year-round wardrobe staple. Meaning, we absolutely do wear our white jeans even during the coldest winter days. Covered with uber-sized sweaters and coats… Therefore, […]

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Introducing – STUDIO D’ARTISAN

selvedge jeans

STUDIO D’ARTISAN is a pioneering Japanese denim brand, established in 1979 by Shigeharu Tagaki. As a founding member of the “Osaka Five,” the brand played a crucial role in reviving vintage American workwear using traditional Japanese craftsmanship. Known for its meticulous attention to detail, STUDIO D’ARTISAN combines high-quality selvedge denim with unique dyeing techniques and […]

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Diesel x Tom of Finland Foundation Pride

Diesel

The 2025 Diesel x Tom of Finland Foundation Pride capsule collection amplifies the message of freedom of expression, sexuality and individualism that anchors Diesel’s values and identity. Through the powerful queer artistry and advocacy of Tom of Finland Foundation, the capsule is specifically designed to celebrate the LGBTQIA+ community. Each capsule has reflected important voices […]

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Undercover – Spring/Summer 2025 Denim & Leather

Undercover

We recently featured the amazing collaboration of Undercover x Levi’s. And now check out some very unique Undercover Spring/Summer 2025 denims and leathers, designed by the brand’s creator and founder, Jun Takahashi. This men and women’s collection showcases the brand’s signature fusion of avant-garde aesthetics with utilitarian details. A standout piece from the collection is […]

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Levi’s® x sacai – Limited Edition Collaboration

sacai

Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection. reimagining Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship.  The Levi’s® x sacai […]

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