Alessandra & Rosie in VS Blue London Jeans

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Alessandra Ambrosio and Rosie Huntington-Whiteley put on a show for the photographers at the "Body by Victoria Collection" press event at Victoria's Secret in New York by posing in their unmentionables Victoria's Secret Brand Jeans. Rosie wears Victoria's Secret Blue London Jean Distressed Pencil Jean in Grey Fog which seriously mimic J Brand's Celebrity Favorite Zombie Jeans while Alessandra is finally spotted wearing jeans from the lingerie giant, Victoria's Secret Blue London Jean The Low Five Bootcut Jean.

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Miharayasuhiro Menswear Fall 2010

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In marched a plethora of washes, denim and patches, Miharayasuhiro's latest collection enforced that grunge is back and at full steam. If you still happen to have your dad's old flannels and jeans from his grunge faze, now is the time to pull them out and make it work.

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H&M - The Blues

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According to H&M there is only one colour to be wearing this Spring - Blue. As you can see from these images from their ad campaign their new collection is a riot of denim. Over at their website they have a dedicated section titled The Blues where you they are running a Show Us Your Blue Style competition to see see who has the coolest blue H&M outfit. Each week 10 winners will be selected to receive a 100 EURO H&M gift voucher.

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Who's Wearing William Rast Jeans?

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Which hot Swedish modeling mommy was spotted picking up her daughter from school in Windermere, Florida today wearing William Rast Jeans?

Continued (with more photos)...

Gap Spring/Summer Ad Campaign

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Retailer to the masses Gap, continues to bring happiness to the forefront with their ad campaigns. Taking some of today's top models, dousing them in denim (and dare I say double denim is now one upped to triple denim) and a smile, Gap is an all American brand that has been flourishing under the direction of Patrick Robinson.

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