eBay Watch - Vintage Levis Big E 501XX Jeans

"These 501 5 button blue jeans have been worn very little. They were my grandfather's and he died in 1962 so I know they were purchased prior to that date. They actually measure 34x 29. There are no holes. Single stitching, redline in the inseam and the Big E is visable in the back pocket tag. There is no inside tag and the ouside tag reads "Levi Strauss & Co., San Francisco, Ca, Original Rivited, Quality Clothing XX, Patented May .....,Every Garment Guaranteed, Lot 501XX W36 L31. The 4 lower buttons have an "S" on the back and the rivits have imprinted on the back "L.S. & Co., S.F."

New Diesel Marketing Campaign




Diesel have a new "camouflage" online marketing campaign directing users to their updated website. The multimedia site itself is a bit obscure and arty but when they eventually get round to showing you the product (see above) they do not disappoint.

eLuxury Spring 2006 Premium Denim

eLuxury's Spring 2006 Premium Denim Dept for women contains jeans from 7 for all Mankind, James cured by Seun, True Religion, Citizens of Humanity, Rock & Republic, Diesel and Paige Denim.

More Levis Premium Denim - For Men

In an earlier post I mentioned the new Levis Capital E Premium Denim range for women. Finally I have found details of some of the men's styles including the Skinner Manchester which is low rise with a slim leg flaring through the calf in a boot cut. The hand-fading looks great with high-contrast fading through the seat, lap and knees, and whiskering through all stress points front and back. While the whiskers and fades are intense, the denim comes in a stiffer, more raw-feeling texture for a distinctive look and feel. These and other Capital E jeans are not available in the UK but can be bought online from UrbanOutfitters in the USA.

The Dilemma Of How To Shorten Your Jeans

A common problem that I have come across when buying premium denim jeans is that they are often too long. You cannot simply have them taken up without ruining the vintage look that you have just paid top dollar for.

Here is an interesting article on the subject from the New York Times (login required USERNAME: spamcop PASSWORD: spamcop).

I recommend finding a tailor that can shorten your jeans and then reattached the original hem with an invisible seam. Don't ask me how they do it, but you cannot tell the jeans have been shortened.

iPod Jeans Anyone?

I don't know what is more lame about the announcement that Levi's is planning to launch a range of iPod jeans - the fact that it took them so long to come up with the idea or the thought that anyone would think a pair of jeans would look better with extra pockets.