Denimology

Cheap Monday - Cheap Premium Skinny Jeans

Not all premium jeans come with a premium price tag. Cheap Monday jeans are yet another new denim brand coming from Sweden. These punk rock skinny fit jeans come in a number of different colours (black, white, red) and best of all they will only set you back about £40. The only thing you will have to be careful about is worrying your local churchgoers who might not like the company logo:

which features a skull with an inverted cross on it's forehead. Cheap Monday founder Bjorn Atldax insists he has a purpose beyond selling denim - to make young people question Christianity, which he called a "force of evil" that had sparked wars throughout history. It seems like it's not just the jeans that are punk rock, the founder likes to stir up a bit of trouble as well.

StyleHive - Fashion Community

StyleHive is a great new shopping/design/fashion community I came across last week. You can use it to bookmark, tag and share your favourite products, sites, store or designers. Of particular interest to me is the denim community which is already full of loads of great denim resources.

Rock & Republic - Tailor Made Collection

Rock & Republic showed it's new "Tailor Made" collection at LA's Fashion Week. They turned Sony Studios into a nightclub and had The Pretender's play an hour long set, with Chrissie Hynde wearing an obligatory pair of R&R jeans. Apparently the collection includes jeans that are slimmer at the ankle than previous seasons with back pockets adorned with stitching, studs and rhinestones. So far the only photo (see above) I have been able to find is of a denim jacket with R&R's silver skull logos embroidered on the back.

Denim @ LA Fashion Week 2006

Antik	Taverniti	Yanuk

Last week was LA Fashion Week and there was no avoiding premium denim, with shows from Antik Denim, Taverniti and Yanuk - all owned by Blue Holdings Inc. The three shows had some elements in common - Antik Denim went for a post-punk look with lots of faded black and grey jeans, Taverniti also had black jeans, but their look was more military inspired. Whilst Yanuk again went for black jeans again but this time in an ultra skinny post-apocalyptic "Mad Max" style.

DSquared 2006 Cowboy Range

As well as denim I have always had a bit of a soft spot for the cowboy look, it must be down to all those movies I watched as a kid. DSquared are also currently indulging their cowboy fantasies with their Spring 2006 collection which includes lots of denim, cowboys hats and even a leather apron for when you are shoeing your horse.

Levi's New Moonbathing Ad

The new ad from Levi's features a young stud who slips into his jeans in order to go for a moonbathe on his roof. The styling is quite gothic and the whole thing rather reminds me of last year's movie Batman Returns. You can check out the web exclusive premiere here or view selected screenshots here. In case you were wondering what the soundtrack to the ad is - it's The Horror by RJD2.