The New York Times has an interesting
article on an Italian company that specializes in ageing and distressing jeans on behalf of brands such as Levi's, Armani, Dolce & Gabbana and Calvin Klein. The scale of the operation at
Martelli Lavorazioni Tessili is vast - they employ 9,000 people to artificially age 120,000 pairs of jeans per day which in 2005 generated revenues of $140million.
Hi I was wondering if you had the article from the New York times I am very interested in reading it. I am interested in how the Big name companies distress their jeans in mass production.