Denimology

Diesel Spring 2007 Men's Collection

I've never really been much of a fan of Diesel men's jeans, I can't quite put my finger on what it is but they always look a bit too fashion victim-y for my liking. Judging by their recent catwalk show in New York I won't be changing my opinion anytime soon. Diesel are still pushing some very distressed styles which look dated compared to the more dark and modern looking raw denim jeans from the likes of Nudie and APC.

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Levi's Style Search

Levi's have launched a Style Search to find one college guy and girl to be the faces of one of their next advertising campaigns. To enter you must live in the US, be 18+ and currently studying at college. As well as the modelling assignment the prize package also includes a trip to New York and a $250 shopping spree at levisstore.com

Levi's Japan Men's Autumn/Winter 06

It's always difficult to figure out what is going on with the Japanese denim sites because of the language barrier. However judging by the photos on the Levi's Japan site they are promoting their new Autumn/Winter 06 Men's Collection as being the height of rock and roll style. The music related theme is continued with the release of a special "Heavy Hitter" jean to coincide with DJ Giles Peterson's recent Japanese Tour.

New Sienna Mills Pepe Jeans Campaign

Sienna Miller signed up as the face of Pepe Jeans a couple of months ago and the Autumn/Winter 06 campaign featuring her has just been launched. This new campaign is based on Michaelangelo Antonioni's 1966 movie Blow Up and features the actress as a 60s beatnik being photographed by a very groovy Austin Power type.

1921 Jeans - Designer Q & A

Here is the second in an ongoing series of Designer Q & As, this time with esteemed Denimologist and owner of 1921 Jeans, Michael Silver.

1) Why do you think after 200 years jeans are still the most popular item of clothing.

MS) The socks and underwear manufacturers may argue that they are in fact the most popular item of clothing over the last 200 years. Where as denim has been extremely popular for the last 40 years and the last 20 years its growth has been phenomenal. I think the nature of the fabric itself (cotton) lends itself to comfort and it's a clothing item that all ages and walks of life can wear. It is one of those few products that people from all parts of the globe, all walks of life and socioeconomic status can wear and enjoy, and feel very much part of a "casual culture" by wearing.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes 1921 Jeans stand out from the rest?

MS) I think there far more than 50!!! 1921 does not possess one single element that makes it unique, but does have a variety of aspects that when put in a jean make it unique as a total. I like to say that a great jean is a "sum of all parts" that being: great fit, great wash, interesting details, great fabrics that feel wonderful, and styling that is appropriate to the current trends.

3) It was reported recently that Victoria Beckham paid a visit to your offices. Can you comment on the rumours that you may be working with her soon.

MS) I really cannot comment on that, but perhaps everyone should stay tuned.

4) If you had to choose one of the following which would you say is more important - the way a pair of jeans look or how comfortable they feel.

MS) I cannot answer this question properly because I truly believe a jean that looks great and fits lousy is not better than one that fits and looks wrong if you do not either you are not a "premium denim line"

5) Are there any essential jeans that everyone should have in their wardrobe.

MS) Essentials are often what is happening at the moment such as Skinny jeans or super wide or dark. I think that everyone should have a jean they love and feel great in and that is their essential jean.

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Chuck Norris Action Jeans

I came across this magazine advert advert from the 1980s for Chuck Norris Action Jeans. Apparently they were "developed for stunt fighting in action movies" and have a "unique hidden gusset which allows for greater movement withouth binding or ripping". Now if only I could find a pair on eBay.