Denimology

Designer Q & A - Superfine

This weeks Q&A is with Lucy Pinter and Flora Evans, Designers & Founders of Superfine.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

L: They're the easiest and cutest thing to wear. You can dress them up or down.


F : They're sexy without being too 'try hard'.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?

L: Our identity is strong & our imagery is important to us as it creates a whole look. Our backgrounds make Superfine a little more "fashion denim" I guess..


F: We're London too.

3) Who do you imagine is a typical customer?

L: I think people with a little bit of a sense of style/fashion. I hope there's a good mix - all backgrounds, ages and sizes.


F: They've probably got a bit of Rock & Roll going on.

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Mary Kate & The World's Skinniest Jeans

Competition for the 2006 World's Skinniest Jeans Award has been fierce. For a while it looked like Nicole Richie would walk away with it, however Mark Kate Olsen has won the judges vote after stunning them with a late burst of activity this week. In the last 7 days she has been spotted out twice in a pair of jeans that are actually tighter than her own skin.



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Jessica Biel Loves Her Paper Denim Jeans

Everyone knows that once you are famous you get given everything for free, especially anything fashion related. In fact some celebs seem to have so many clothes that the rarely ever wear the same thing twice. Which is why I think it is quite refreshing to see the actress Jessica Biel out and about on three separate occasions recently in the same pair of Paper Denim Stretch Flare Jeans.



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Chip & Pepper Online Store Now Open

Chip & Pepper have opened their Online Store just in time for Xmas. The site offers the entire range of men's and women's skinny, straight leg and bootcut jeans and to celebrate the launch Chip & Pepper are offering free shipping on all items within the US until 31st December 2006.

Karl Lagerfeld To Launch K Denim Line

Karl Lagerfield has announced that he will launch his K Denim Line featuring blue, grey and black jeans in Fall/Winter 2007 (see sketches above). The collection which is a collaboration with Notify Jeans designer Maurice Ohayon will initially be available in Europe and Canada and will retail for 120-220 Euros. Lagerfeld who is well known for his recent weight loss and liking for skinny jeans has been quoted as saying "I hate baggy pants: Don't expect them from me."



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House Of Dereon - Beyonce's Denim Label

I thought I knew all the celebrity denim labels that were out there but this week I stumbled across House Of Dereon - the clothing brand developed by Beyonce and her mother. This label has been around since 2005 and seems to be aimed squarely at a mainstream female audience as the jeans are "darted at the back to accomodate natural body curves" and are priced under $100. The jeans themselves are not going to win any awards but at least it looks like some of Beyonce's own personality went into the designs which is more than can be said for a lot of celebrity denim brands.



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