
I thought I knew all the celebrity denim labels that were out there but this week I stumbled across
House Of Dereon
- the clothing brand developed by Beyonce and her mother. This label has been around since 2005 and seems to be aimed squarely at a mainstream female audience as the
jeans are "darted at the back to accomodate natural body curves" and are priced under $100. The
jeans themselves are not going to win any awards but at least it looks like some of Beyonce's own personality went into the designs which is more than can be said for a lot of celebrity denim brands.


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