The Year Of... Denim

I came across yet another premium men's denim label today - The Year Of. These are jeans for guys that like to be noticed, thanks to the back pocket designs that can be seen from a hundred yards away... in the dark. According to their website they only produce 1,000 to 2,000 yards of denim each year which allows to them to make just enough jeans for one season. And the prices reflect the rarity of the jeans, you will find yourself paying the best part of $400 for a pair of these jeans, that's if you can find them. So far the only store selling them online seems to be Commonwealth.