Denimology

Project Denim Tradeshow Report

Last week the Project tradeshow was on in New York and all the best denim brands where exhibiting. Psychopedia, one of my favourite denim friendly websites sent along someone to check out the jeans on show and select their "Best in Show". The brands that stood out for them included PRPS, Edun, Proportion of Blu, Bread and April 77 who's Munich jeans are shown above. These jeans feature a strip of ribbon running down the outside seam on the legs that was apparently inspired by a classic Pierre Cardin tuxedo.



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Evangeline Lilly in Denim Of Virtue Jeans

If you had to be shipwrecked on a desert island with someone, you could do a lot worse than the adorable Evangeline Lilly from Lost. Here she is signing autographs last week in a pair of Denim Of Virtue High Rise Straight Jeans. This label is new to me so I did a little research, apparently DoV was founded by Tadd Zarubica one of the people behind Hudson and Yanuk Jeans and the inspiration behind the brand is to produce jeans that maintain a "balance between minimal styling and overt detailing".



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Levi's & The Lawsuits

Last week I reported that Levi's was sueing a couple of US shops along with a number of Japanese denim brands for trademark infringement. This week The New York Times has an in depth article detailing Levi's recent history of lawsuits - almost 100 since 2001. Their general conclusion seems to be that since Levi's missed the boat on the whole premium denim explosion they are now getting their own back by sueing anything bearing even the slighest resemblance to their logos, labels or stitching (see above). To obtain a login to read this article click here.

Mischa Barton in Serfontaine X-Fit Fox Jeans

Mischa Barton was photographed in New York last month wearing a pair of Serfontaine X-Fit Fox Jeans. These jeans have some interesting features such as a contoured waistband to prevent "whale tail" and invisible seams to make the legs appear slimmer. The most innovative feature however is the X-Fit Lycra that the denim is made from. This brand new type of fabric allows the jeans to stretch without bagging meaning they not only are they more comfortable but they are also better able to keep their shape. These jeans are available in stores from February and should retail for around $200.

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Win A Pair Of Nudie Jeans

After the success of last month's J Brand Jeans Competition, Denimology and AzaleaOnline have decided to hold a competition giving away a pair of jeans every month. This month's sweepstake is for a pair of Nudie Jeans. The winner can select any pair of Nudie Jeans for sale in either the men's or women's collection on AzaleaOnline. If you have not yet got yourself a pair of Nudie Jeans then this is a great opportunity, Nudie really know how to make classic raw denim jeans that only get better with age.

These jeans normally retail at $150-250+ but all you have to do to enter the competition is submit your email address below. To enter the competition you must be aged 18 or older, the prize is non-transferable and cannot be redeemed for cash. Shipping is included for US residents only. The competition ends on Jan 31st and the winner will be contacted via the email supplied and announced on the site on Feb 5th. The winner will then be allowed to choose any pair of Nudie Jeans currently available at AzaleaOnline. By entering this contest you are confirming your subscription to the mailing lists of both Denimology and AzaleaOnline.

The winner of this competition is
R McGoldrick of Dublin, Ireland.

Imperial Junkie Jeans

Imperial Junkie is a brand new denim label out of LA that has just launched its first range of eye-catching men's jeans. These jeans have been created by Ruben Campos, a veteran of the denim business who understands that denim aficionados will appreciate details such as extra thick three ply thread stitching, ten inch gel prints on the inside of the bottom of the leg, patterned pockets, star-shaped rivets and most important of all top quality Japanese selvedge denim.

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