Denimology

Diesel.com Gets Hijacked

Diesel.com has been taken over by two nubile looking female hackers who have a webcam trained on a room containing themselves and a guy tied to a bed. Amongst other things the girls are demanding that Diesel allows them to become underwear models or they will "torture" their hostage. The hackers/kidnappers/underwear models are also keeping a blog of their activities and are chatting online live right now.

Full marks to Diesel for this little event, it's nice to see a company trying something different and I am sure they will get a tonne of well deserved publicity out of this.