Denimology

Designer Q & A - Dr Denim Jeans

This week's Designer Q & A is with Alexander Graah, Founder of Dr Denim Jeans of Sweden.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

Firstly, casual clothing has become increasingly accepted in a lot of social settings, which of course has to do with the entry of designer jeans in the 80s. Since there’s continuous R&D going into denim production, there is constant evolution and an ever increasing variety of things you can do with denim – more so than on any other type of fabric. This keeps denim interesting and sets it apart from other types of fabrics.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?

Quirky Scandinavian design at value-for-money pricing available only at selected high-end retailers. That’s quite unique.

3) Who do you imagine is a typical customer?

We make jeans that we like and that we hope others like as well. We keep things very down-to-earth, and I believe that’s a strong reason why our jeans appeal to a variety of people who have one thing in common: they know a good pair of jeans when they see them.

Continued (with more photos)...

Denimology In The Press

It's time for me to blow my own trumpet - the current issue of fashion magazine Link includes an interview with me, unfortunately you will need to learn Dutch to be able to read it.

NEXUS 7 X Original Fake GoreTex Denim

Kaws is an American artist that has recently opened OriginalFake, a collaborative store with Medicom Toy in the Aoyama district of Tokyo. He has also just designed these pair of GoreTex Denim jeans in collaboration with NEXUS7. (Source: Honeyee)

Denim Advice - Jeans For Fab 40 Year Olds

Q) Is there a nice fitting, fashionable jean for the 40+ age group? I am 5'3" tall & 47years old. The problem is usually I find the waist of my jeans too tight. On the other hand, if I get a comfortable waist the legs/bottom are way too big. Is there any style of Paige jeans that would fit a thicker waist that is also not too high waisted or too low waisted? I think I represent most everyone I talk to, well, in my age group anyhow. Thanks for any help you can share! (Submitted by A. Johnson)

A) Paige would have been at the top of my list of recommendations so I'm glad you brought her up. Both the Hollywood Hills (see above) and Hidden Hills styles would suit your body type. They're both a mid-rise jean with the Hidden Hills having a slightly higher rise than the Hollywood Hills, 9" as opposed to 8.25" - that extra three quarters of an inch counts! (Answered by Donna Ida Thornton, owner of Donna Ida Denim Boutique in London)

If you have any questions you would like answered please send them to advice@denimology.com.

New Ways To Wear Denim

Do you ever have the urge to go out dressed head to foot in denim? Then you need to check out this week's issue of Life & Style Weekly which has a feature on new ways to wear denim including skirts/dresses, trouser jeans, fitted blazers and accessories.

Celeb Denim Trend - High Waist Wide Leg Jeans

This month's celebrity denim trend is high waisted wide leg jeans. This look was actually kick-started last September when Kate Moss wore a pair of vintage Chloe jeans to the TopShop fashion show. Now in 2007 J Lo and Kylie have decided to get in on the act with varying degrees of success. This look is a tricky one to pull off though, if you get it wrong you can end up looking like a badly dressed child from the 1970s - that means you Geri Halliwell (see below).