Denimology

Levi's Flu Collection

Levi's have a new sports apparel division Flu that is producing a range of jeans, t-shirt and jackets. The lightweight stretchy jeans above might look unusual but apparently they are ideal for people with an active lifestyle. As with a lot of Levi's more interesting items these are only available in Japan, where they can be bought from TabDevice. (Source: HypeBeast)

Takumi Men's Jeans

Takumi Jeans is a new American denim label that has taken the smart step of having their jeans handcrafted in Japan and the results are worth the extra effort. These jeans stand up very well against a lot of the more established denim brands out there. The denim is high quality selvedge, the indigo dye is deep, dark and rich and the cuts are classic straight leg. These are the kind of jeans that will stand the test of time and will only get better with age.



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DKNY Jeans Team Up With Fall Out Boy

The most surprising denim related news this week is that Pete Wentz, bassist with indie rockers Fall Out Boy is to team up with DKNY Jeans. This unlikely partnership plans to produce a range of clothing for moody teenagers that will include dark-indigo jeans, graphic T-shirts, dresses, skirts and jackets. What next - the drummer of My Chemical Romance joining forces with Louis Vuitton to design a range of luggage?

Rachel Stevens in Superfine Jeans

After seeing this photo of Rachel Stevens it occurred to me that she has quite a few things in common with Victoria Beckham. They are both signed to Simon Fuller's 19 Entertainment, they both used to be in successful pop bands (Spice Girls and S Club 7), they have both relocated to Los Angeles and they both wear Superfine jeans.



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Denim Advice - How To Look Taller

This week we are starting a new agony aunt type service to help solve all your denim related problems. Your questions will be answered by jeans expert Donna Ida Thornton the founder of the Donna Ida Denim Boutique in London. If you have any questions you would like answered please send them to advice@denimology.com.

Q) I am 5 ft 2 in and of slim build. What jeans should I wear to make me look taller and my legs longer? (Submitted by Yogi Kong)

A) I'm 5 foot - no inches to add. I am wearing 18th Amendment's Colbert jeans (see above) at the moment - they're high waisted and have a fantastic flare that give the impression one is walking on stilts! And if you peek underneath you'll see I'm not far off in this season's huuuuuge platforms. For the first time ever I actually look tall (Answered by Donna Ida Thornton)

Won hundred Jeans

Won hundred is a Danish ready to wear fashion brand founded in 2004 that has recently started producing jeans. They have a range of dark and skinny jeans that have apparently been designed for "beautiful femmes fatales and virtuous determined gentlemen recklessly roaming the endless streets of the city searching for love and excitement". Not sure exactly what that means but the jeans themselves are not too shabby at all.



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