Denimology

Buying Guide - Coloured Jeans

One of the hot denim trends for 2007 is coloured jeans and there are plenty to choose from, so where do you start? That's what Denimology is all about, we have done some digging around and here are the three most eye catching styles currently available.


Citizens of Humanity Pop Art Avedon in Roccoco Red


Ksubi Skinny Zipper Jean in Jade


BDG Bright 5-Pocket Skinny Pant

Celeb Denim Trend - Skinny White Jeans

Time for another celebrity denim trend. High-waisted jeans, wide-leg jeans and coloured jeans are now joined by skinny white jeans as the must have in every self respecting female celebs wardrobe. This month Victoria Beckham, Angelina Jolie (in J Brand) and Lindsay Lohan have all been photographed wearing almost identical whiter than white skinny jeans.




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PUMA x EVISU Denim Collection

Puma have collaborated with Evisu to produce the "True Love Never Dies" denim collection. The men's and women's jeans come in rigid, aged and "Greencast" denim and include detailing such as a love logo pin badge, a red Puma branded button on the fly and the Puma trademark stripe on the back pocket.



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More Celebs In Wide Leg Jeans

Here are a couple more celebs giving the wide legs denim look a try. This week Penelope Cruz was seen in 7 For All Mankind and Jennifer Alba whilst was snapped looking very casual in a pair of flared Hudson Jeans. (Source: Life & Style Magazine)



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How To Achieve Ass Nirvana

It's no secret that a good pair of jeans are all about making your ass look good. According to Jason Trotzuk designer of Fidelity Denim the secret of how to achieve "ass nirvana" is perfect pocket placement. The above photo demonstrates that the sweet spot for the pockets is centred on either cheek, not too close to the middle nor too high or too low. The size of the pockets is also important - if they are too small they will make you bottom look big and too big will not highlight your best assets.

Which Are The Best Maternity Jeans?

Paper Denim & Cloth Straight Leg Maternity Jean

Finding the right pair of maternity jeans is not an easy task, but a great fitting pair of jeans is a maternity wardrobe essential. Here are a few pointers from PUSH Maternity buyer (and mum of two) Susan Kirby to get you started.

For the very best in skinny maternity jeans check out Earnest Sewn Harlan jean customised exclusively for maternity by PUSH and available in indigo and black. This is a super skinny and sexy jean; however it is best avoided if your thighs are on the heavy side! For those of us who fall into this category, but don fancy the ubiquitous bootcut, check out Paper Denim & Cloth straight leg maternity jean (see above), also exclusive to PUSH in the UK, or Serfontaine Cruiser cropped jean which can be worn with or without a turn-up.

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