Denimology

Lee Cooper XFit Lycra Denim Collection

Lee Cooper is a english denim brand that I remember being very big in the 70s and 80s. More recently I haven't heard too much from them but that could be set to change with the launch of their XFit Denim Collection for Autumn/Winter 2007. These jeans make use of XFIT LYCRA ® technology in a new type of denim that has a 360-degree stretch which ensure exceptional comfort and fit without losing shape.



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Denim Of Virtue Coloured Jeans

Here is a sneak peak at Denim Of Virtue's vibrant coloured skinny jeans for Spring/Summer 2007.

Brad Pitt in Edwin Jeans Photoshoot

Here are some outtakes from a photoshoot that Brad Pitt did promoting Japanese denim brand Edwin Jeans.



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Jeans & The Vanity Sizing Scandal

The Sunday Times has uncovered something that I think everyone has suspected for a while - that jeans manufacturers and retailers have been telling lies about the real waist sizes of their jeans. Companies such as The Gap, H&M, Zara, French Connection and TopShop are all practising "vanity sizing" and understating the waist sizes of their jeans by up to 6 inches ie. a pair of jeans that were labelled as waist size 30in in some cases actually measured up to 36in. I wondered how come my waist size had managed to stay the same size for the last 10 years.

Jessica Biel in William Rast Jeans

Cameron Diaz isn't the only Hollywood babe that is a fan of ex-boyfriend Justin Timberlake's denim label - here are some recent photos of Jessica Biel doing her best to look anonymous in a cap, sunglasses and William Rast Jeans.

Kate Moss Models Kate Moss Jeans

This month so-hip-it-hurts fashion magazine Dazed & Confused features Kate Moss on the cover wearing a pair of the jeans she has designed for TopShop. I'm going to stick my neck on the line here and suggest that this jeans might be quite popular when they go on sale on May 1st.