Designer Q & A - Denim Of Virtue
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Firstly, jeans feel great as they are usually at least 98-100% cotton, secondly, they wear great for any occasion from cool to casual and thirdly, they reveal through time like the rings of a tree the adventures we've had...
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Premium jeans are defined by their fit, fabric, washes and styling and I think denim of virtue has all of that. They are elegant and clean with great detailing in our stitching, wash and styling - for example we were one of the first to use color and introduce the skinny and hiwaisted looks. But most importantly Denim of Virtue always sexy and flattering to the ass!! (hehe)
3) Who do you imagine is a typical customer?
They are usually body conscious and want a jean that will show that...they are trend setters and do not follow so they are open to new directions...they like a sophisticated jean, not one with over done pocket embroidery, yet is clearly a brand identifiable...
4) Which style and wash of your jeans are flying out of the shops the quickest at the moment?
The ‘patience’ skinny (see above) in colors as well as denim.
The ‘grace’ flare, is a great fitting flare jean in our ‘french blue’ wash.
The ‘bright’ hiwaisted in ‘dark london blue’ is another jean that is flying out the door.
We have been lucky to have so many celebrities and fashionista's who have supported us.
5) Where do you get your inspiration from?
Inspiration comes from everywhere, but I am lucky to live here in Los Angeles where we get the mixture of entertainment / fashion / world culture and weather that allows this to combination to explode year round.
6) Are there any essential jeans that everyone should have in their wardrobe?
Today everyone has a boot cut / a skinny and maybe a slim slim boot or straight. Everyone should find a jean based on their body type, the rise and leg opening which is most flattering...
7) What are the first pair of jeans you remember?
I remember two vividly.
1. that as a teenager I accidentally put bleach in instead of soap and since they were my only pair when I wore them everyone want to know where I got them!
2. of course my first pair of bell bottoms ...wow was I cool!
8) What have been your favorite pair of jeans that you have owned?
I love my denim of virtue skinny's (see above) - I wear them all the time!
9) What have been your favorite pair of jeans that you have produced?
I love what we are doing now. I think from our hardware to our label, washes and colors skinny's to superflares, low rises to hiwaisted - the collection looks better than ever!
10) How many pairs of jeans do you currently own and which are your favorites?
I don't honestly know, but right now I’m into the skinny's!
11) Are you a "wash your jeans after each wear" person or a "wear your jeans for six months before you wash them" person?
Honestly, I used to be both but now with the great fabrics and washes, you don't have to try to hard to not wash or wash to get the look you want!
12) Do you own jeans for different occasions (for instance I have work jeans, smart jeans, weekend jeans, holiday jeans, jeans for going to concerts in, jeans for gardening in) if so what have you got?
I guess for me it's more about the wash than style...dress up cleaner or darker wash...
13) Which is your favorite jeans shop?
Kitson and Planet blue here in LA , E street in chicago - there are so many ....
14) Which celebs are currently wearing your jeans?
Take a look at our website www.denimofvirtue.com I do not want to omit anyone as we have been very fortunate to have so many supporters.
15) How important big an effect does it have on your sales when a celeb is seen wearing a pair of your jeans?
Today entertainment and fashion are one so it has a huge impact. It’s an important element of the business.
16) Who is your current favorite denim icon (male & female). I am thinking the person who has the most denim style?
Fergie, Kate Moss....becuse I saw them recently... Brando to Clooney
17) Which character (male & female) from a movie had the most denim style?
Steve McQueen / Jane Birken
18) Which person living or dead would you most like to see in a pair of your jeans?
Sophia Loren
19) If jeans had not been invented, what would we all be wearing?
Underwear...
20) And finally, any predictions for denim in 2008
Everyone 's closet will have jeans with different leg openings and rises and they will wear them all and hopefully there will be a denim of virtue in that assortment...haha
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