J Four Denim & Colour Project

Italian denim brand J Four have come up with a new denim collection with an interesting little twist. The J Four Denim & Colour Project features a range of indigo and white jeans which are identical except for the different colours of the thread used on the seams. This original idea takes something which is a detail and turns it into a feature that defines the jeans. The shop displays really play up this idea by presenting the jeans as is they were distaffs (this is a new word for me) of yarn.