Denimology

Wrangler - We Are Animals Ad Campaign

Wrangler are one of the oldest denim brands out there and they have the kind of heritage than many jeans companies would kill for. In recent years though they seem to have had trouble trying to position themselves as a contemporary brand. In France they have decided to try updating the brand image with a decidedly edgy campaign featuring a bunch of denim wearing models who have become cannibal creatures of the night. I love the print campaign (see below) and the commercial (see above), the only negative is that you don't get much of an idea of what the jeans actually look like.