April 77 are renowned for their punk/new wave style jeans and clothing but for the new Spring/Summer 2009 collection things have gone decidedly hairy. Where before their clothes were modelled by punks in stark urban environments, now they have opted for kind of "
Man Who Fell To Earth" hippie alien type vibe. The focus on jeans also seems to be changing, with the denim now taking more of a backseat to the t-shirts, slacks and jackets in the new collection.
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