Denimology

William Rast Jeans SS 2010 Men's Line

During Fashion's Night Out in the Saks bridal lounge, Justin Timberlake and Trace Ayala presented their SS 2010 William Rast line and explained that they would not show at Fashion Week this season due to the fact that this season's collection aren't the kind of clothes cut out for a catwalk. Not that that's a bad thing. Timberlake says the models loved the collection. "If they were bullshitting us, they should all go into acting," he said.

Here's a preview of the new William Rast Spring line, which offers a slightly softer edge. But you should still expect lots of black. Timberlake and Ayala are giving fashion fans some good new$; the entry-level price point is about 10 percent lower this season than last!