Meltin Pot F/W 2010 Ad Campaign

Italian denim brand Meltin Pot have a theory that when you feel good in the jeans you are wearing the world becomes a more interesting and beautiful place, which I tend to agree with. So for their Fall/Winter 2010 ad campaign they have taken a few dull or annoying situations (dinner with her parents) and shown how they can be made pleasant and exciting thanks to some neon signage and Meltin Pot denim.