Denimology

Over a decade ago, Daniella Clarke introduced the world to low-rise jeans and although they are still a part of the line, over the past few years she's grown up and greatly expanded what Frankie B. offers consumers. A lover of all things vintage, Daniella takes a bit of Brigitte Bardot and mixes it perfectly with the 70's for S/S 2011. This behind the scenes, sneak peek video was shot by musician and filmmaker J.D. King on a Super 8 camera and features one of my favorite upcoming looks for the season, the striped jean!