Cult Of Individuality S/S 2011 Look Book

I came across Cult of Individuality at the Coterie Tradeshow in NYC last week where the men's jeans stood out for me because of the cut-up, ripped-up, torn-up, beat-up washes in Japanese selvage denim. They look and feel like you've had them forever and according to Owner Ron Poisson his line "is for people who live in their jeans and simply love denim." The men's collection is available at Bloomingdale's and Atrium with prices ranging from $135 to $185.