Denimology

Pixie Geldof For Levi's Curve ID Jeans

Levi's is giving ladies of all shapes and sizes an option to look fab with their new Curve ID Jeans and putting Pixie Geldof in an ad certainly reaches the younger audience (who like myself are already fans of Levi's cut-offs but maybe aren't wearing their jeans). Surely a good call on Levi's part, Pixie like many celebrity offspring can't help but be noticed everywhere she goes.

Savannah: 7/09/10

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Permanent Link Posted by Savannah on 7/09/10

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• EB

  The brand itself is iconic, but the question is does the Curve id campaign get women to reappraise the Levi's brand for today and make it more relevant now to them? Be interested to know anyone's views

• Andy

  I think this is certainly a step forward in terms of fit and I suspect that there will be customers out there that may reconsider spending money on premium denim when they can get a pair of these for $70.

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