Hudson Jeans Fall/Winter 2010 Ad Campaign

You have to hand it to the folks at Hudson Jeans, they really do know how to produce and execute an ad campaign. First of all they discover a unique new face for the brand in the form of rock n roll royalty Georgia May-Jagger, then they produce a fabulous set of images and videos (also featuring Josh Beech) which are gradually released to the media over a period of months maximizing their coverage. Perhaps the most interesting aspect of this campaign is that it is as much about Georgia-May as it is about Hudson. In a lot of the shots you can barely even see the jeans, but you can sure see a lot of the almost-bare model. The message from this campaign is coming across loud and clear - Georgia-May Jagger is the living, breathing, pouting, smoking hot embodiment of this Californian denim brand with an English rock n roll edge. Job well done Hudson Jeans!