New Brand To Watch: PlayMe Jeans

I was invited to an event in Los Angeles thrown by my favorite people from Hellz on Friday (I couldn't go I had so much school work due on Monday) but one of the brands that was showing their line was PlayMe Jeans who I had never heard of. Upon a bit of investigation I can't even fathom how I didn't know of them! Unbelievable denim for women alongside ambitious styles for men are clearly the signature of this brand. I love the patterned jeans and the striped pants are amazing! These great shots are by Jason Lee Perry and feature models Lucas Ray and Chelsea from Photogenics. A big shout out to Christine and Eric who styled this shoot which was done at Salvation Mountain!