Levis Water < Less Lookbook

If everyone who purchases a pair of Water < Less jeans, washes them once every two weeks (instead of once a week) over the course of a year, we will collectively save 80,463,578 liters of water.

Following up on our Levi's Water < Less post earlier this week, here is the lookbook. The line will be available in January 2011 and you can go to the Levi's website and sign up to be notified of the exact launch date.