Monarchy Spring/Summer 2011 Collection

Monarchy Jeans have undergone an overhaul for 2011 with a new modern, more contemporary direction resulting in the dark-wash and white denim (shown here) from their Spring/Summer Collection. They have also adopted a very 2010 marketing technique in the form of a video lookbook (shown bottom) featuring music from the band Carney. The tune is a pretty decent combination of Pearl Jam and Led Zeppelin and the lead singer Reeve Carney will shortly be appearing in the much-delayed and very expensive Broadway musical Spider-Man: Turn Off The Dark.