M2F Brand Denims Lookbook

A unique new denim line, M2F Brand Denims has created an entire range of jeans in pastel shades.

The new brand introduces eco-friendly, authentic, vintage denim in eleven colors previously unavailable in the denim marketplace. The yarn used in making M2F Brand Denims has been certified by the internationally recognized OEKO-TEX lab in Sweden, whose rigid 100 point testing guarantees Made2Fade™ yarns to be free of substances that can harm your health. The Jeans are individually colored in a dye bath that uses 50% less energy & water, while eliminating 100% of the toxic chemicals typical of traditional textile dyeing procedures.

What I am most interested in is the fit. I'm not quite sure what they are talking about when they say that they are making jeans in "eleven colors previously unavailable". I've seen pastel jeans before. Regardless, the line looks very pretty and I'm quite smitten by the image of the jeans all stacked up. Very nice photography indeed.