Denimology

MiH A/W 2010 Video Lookbook

Regular readers will know that I am a big fan of video lookbooks - so much more 21st century than regular old photo lookbooks. I am also a fan of pretty much everything that MiH Jeans do and not just because they are British (like me). The reason I love them is that in a massively crowded marketplace they have managed to develop a unique and identifiable style with their classy, slightly retro-inspired jeans. The video lookbook here simply helps to bring to life their very British sensibility.

AndyK: 17/12/10

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Permanent Link Posted by AndyK on 17/12/10

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  I like "old" lookbook-looks" because I want to be able to see everything at one glance and then click on the picture I want to see more closely. With a video, this is not so easy.

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