Serfontaine Relaunch Campaign

LA premium denim brand Serfontaine has decided that the time is right for a relaunch and their campaign imagery (shown here) helps push home their new message. In 2011 Serfontaine are all about "less is more" which equates to "no fuss, no unnecessary extras and no distractions". Instead they are focusing on the basics of "fit, fabric and function" to produce jeans which avoid trends ensuring that they never end up looking dated.