34 Heritage Spring/Summer 2011 Lookbook

"Denim is part of our heritage. Let us be a part of yours". This is the bottom line of 34 Heritage, which is a new premium denim line for contemporary, urban men and women who expect superior quality and great fit from their denim. All their production is done in Turkey. I like the way the men's jeans look neither too baggy nor to tight, and the way they pair those skinny black women's jeans with a transparent gauze top. East meets West and the product is way cool. Retails for $140 -$175 at select specialty retail stores and better department stores around the country.