Material Girl Ad Campaign With Kelly Osbourne

Kelly Osbourne is a rather unexpected choice to front the ad campaign for Material Girl, the brand from Madonna and daughter Lourdes. At the recent photoshoot Kelly modelled a denim jacket from the line and was joined by Lourdes (who is the spitting image of her mother when she was younger) as well as the Madonna herself. I wonder if anyone brought up Kelly's punk-y cover version of Papa Don't Preach (see video at bottom).