Q and A With Julien Jarmoune, Black Orchid

I am not a celeb (at least, outside of Denimology!), but when I'm wearing my Black Orchids I sure do feel as if I were one! These jeans have a certain flair and a sense of glamour to them, be it in the detailed metal studding of their back pockets, or the black orchid chain attached to every single pair of jeans. When I met the designer, Julien Jarmoune, un très charmant mec français, I asked him to do a Q&A with Denimology and here is what he has to say:

Q: What inspired you to create Black Orchid?
A: After extensive research of the industry, I realized there was something missing in the denim market: a true, figure-flattering jean I wanted to create a sexy, edgy jean that is affordable without sacrificing quality. I wanted a jean with attention to details, comfortable fabric and a great fit for all sizes. A staple in any wardrobe, Black Orchid is ideal for all women searching for that perfect pair, whether classic or trendy.

Q: Which are the best sellers in your new collection?
A: We are known for our skinny jeans and jeggings, and this season is no exception. Because of the comfortable, high stretch fabric, our jeggings are a favorite of celebrities and real women alike. This summer is marking a big comeback of the Boot cuts and exaggerated flare styles. Our 2 hottest new styles are the High Rise Bell Bottom and the Wide Leg Trouser. They are both vintage-inspired classics that are easy to wear.

Q: What styles are going to be big next season?
A: I think the trousers are going to be very big, weather plain and sexy or pleated and casual. I also believe that "alternative fabrics" such as twills are a nice non-denim choice. Boot cuts and flares will definitely carry into fall, but our sexy black skinny jean will always remain #1.

Q: How do you ensure your jeans stand out in a crowded marketplace?
A: Black Orchid's innovative washes and attention to fit details speak for themselves, and customers are impressed with the superior comfort of the brand. We try to stay on the cutting edge of trends while still maintaining our signature look and feel that our customers have grown to love.

Q: It seems that so many celebrities are wearing Black Orchids.What do you think makes your jeans so attractive to them?
A: Black Orchid jeans have a sleek, sexy look while still maintaining a comfortable feel. Of all women, celebrities definitely have their pick from every denim line in the market, and it feels great that many of them do choose Black Orchid. We've seen it many times that once a celebrity wears the jeans, they are often spotted wearing them several times after that.

Q: What essential jeans should every woman have in her wardrobe?
A: I think that every woman should own a great black skinny, a nice worn-in bootcut and a great trouser. These three staples should cover any occasion.

Q: What are the first pair of jeans you remember?
A :I think that, like a lot of people, we all remember our first pair of Levi's 501. :)

Q: What have been your favorite pair of jeans that you have owned and why?
A: I am a true believer in Dior Homme jeans. I am French, so I stick to my roots. They just fit me the best, and I don't see many other guys wearing them, at least not in L.A.

Q: Who is your current favorite denim icon (male & female)? I am thinking the person who has the most denim style?
A: I love Kate Moss and Sienna Miller. Those girls have really great style. Kate Moss recently wore a pair of Black Orchid jeggings which definitely showed me how far the brand has come.

Q: Which person living or dead would you most like to see in a pair of Black Orchids?
A: My two favorites would be Sienna Miller and Kate Moss. Kate Moss has already worn them, so I guess I would still like to see Sienna wearing them. Getting the jeans on my two denim icons as mentioned before would make me a very happy designer.

Q: Is there anything you'd like to tell our readers at Denimology?
A: I think anybody reading your website has a true sense of style. I have been a big fan myself from day one. The denim industry is larger and more populated than ever before, and educating yourself on the brands out there is the first step to finding a great pair of jeans. Obviously, at the end of the day I hope that they will see the growing support and fan base for Black Orchid and try the brand out themselves.