Wrangler Blue Bell SS11 Teaser

Here's a video teaser from the Wrangler Spring/Summer 2011 Collection that follows legendary model Tony Ward as he deals with "the past being in step with the present" - something that Wrangler also hope to achieve with their Blue Bell Collection. For more of this campaign check out the Wrangler website where you will find an
innovative, interactive split-screen device (two scenes play in parallel - one runs forwards, the other backwards) which certainly provides an intriguing and imaginative approach to displaying a denim collection.