Don't Cry Baby Denim

Don't Cry Baby is an Italian denim brand based out of Venice that has been manufacturing premium jeans since 2009. Their goal is "to produce a great fitting jeans using the finest denim with unique washes and of course remaining environmentally friendly." As you can see from their current lookbook they are right on top of this season's trend for coloured denim, but rather than go for bold primary colours they have opted to produce a range of very wearable pastel-hued denim.