J Brand - Pretty In Shocking Pink

Anyone who read the site yesterday will have seen the post I did about J Brand's limited edition shocking pink jeans produced to celebrate Fashion's Night Out and raise money for charity. To help promote the jeans and FNO, J Brand came up with a simple, yet effective publicity stunt - send Head Honcho Jeff Rudes out onto the streets of New York accompanied for four gorgeous models. Shocking pink denim might not be everyones' cup of tea, but there is no denying that if attention is what you are after, these jeans will deliver it.