Rag & Bone Fall/Winter 2011 Ad Campaign

It's always refreshing to see a brand try something different and move with the times, so full marks to Rag & Bone. With their second season of the D.I.Y. Project, instead of going down the usual route of hiring make-up, photographers, stylists, etc they opt for a low key, natural approach by simply giving their favourite models a bag of clothes and a digital camera. The first set of FW11 campaign images of Czech model Karolina Kurkova were taken on holiday in Ischia and the results are are charmingly intimate and unposed. For more campaign images from Karolina, as well as other upcoming girls, check out the D.I.Y Project on rag-bone.com.