Cycle S/S 2012 Men's Lookbook

Cycle is an Italian brand founded in 2000 by Italian fashion designers Andrea Bertin and Elena Boaretto. "Be sure, wear pure" is the catchphrase that represents the brand's philosophy: "Be sure..." stresses the passion with which each CYCLE garment is created, based on in-depth research that makes buyers sure of the garment they are buying; "...wear pure" refers to the natural materials from which the garments are made, that is, the best fabrics, details, and finishes.

The main focus of this brand is the traditional 5-pocket jeans, which are shown here in this collection both in a slim and a more baggy style. You can see them in the photos above and below. Even though I do not like the look of baggy jeans on guys very much, this one is an exception - paired with the army jacket and printed shirt, the baggy jeans become more a part of edgy sophistication than frumpy carelessness.

Lisette: 6/12/11

Permanent Link Posted by Lisette on 6/12/11

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Giandomenicomilano

So cool! I never tried this brand before, but I think I need to now.

Dan

Fell in love with brand a couple of years ago...the quality is exceptional, they do a great fit and this winter they’ve got some amazing wool-cashmere shirts with leather piping...awesome man!