JFour: Behind The Scenes S/S 2012

We posted JFour's S/S 2012 lookbook here a few days ago. I always think it's interesting to see the behind the scene photos that were taken at the same time. I have attended a few behind the scenes shoots and the vibe is kinda fun and playful with exaggerated poses and funny faces....you get the idea!

Personally, I so much prefer to see images of the clothes on people in motion, behaving more naturally, instead of on some of the more stiff or over-posed shots that make it into the final lookbooks.