Brand To Watch: One Green Elephant S/S 2012

Looking at this collection, I'm like, why green elephant and why not multi-coloured elephant!? What a pleasure to see these playful and so very summer-like looking jeans.

Now, on a more serious side, this Asian brand, One Green Elephant, was founded in Asia in 2008 and is a real GREEN brand. Their jeans are made of 100% organic cotton. Good for our environment and fun for us to wear! They are selling already in many countries in Europe and are, as they say: "Ready to conquer the rest of the world".