Recently I participated in a very interesting and exciting event organized by Lucky Brand Jeans; the purpose was to give denim bloggers a clear understanding of the creative and production processes for our most beloved wardrobe staple, jeans! The day started with a fitting with the Lucky Brand "Denim Guru" himself, VP of Design Nicolas Peyrache (shown below), continued with a tour of the Jean Mart Sewing Factory and ended at the Blue River Denim Wash House.
VP of Design, Nicolas Peyrache
To be honest, for me this experience was a re-discovery of Lucky Brand Jeans and after this day I now have a completely new vision and respect for it, here's why.
First of all, Lucky Brand offers a wide range of great and unique fits (Slim, Curvy, Easy, Relaxed and Straight - each in a 2-3 variations); everyone can easily find at least a few that will be perfect for them, their body type and life-style. What I can definitely say is that every pair of jeans I tried on fit me beautifully! No surprise considering the tremendous amount of time and effort they put into developing new fits and improving Lucky Brand's existing ones. Countless fittings, corrections and enhancements under the strict supervision of Nico happen before the silhouette is finalized and presented to the customer. And speaking of presentation, knowledgeable sales associates are trained and prepared by the corporate team of merchandisers and designers to not only answer your questions but to also make helpful suggestions and give you a high level of denim expertise.
Every pair of Lucky Brand Jeans is not only technically perfected but also designed in response to market demand, current fashion and customer needs. Although they are highly focused on creating beautiful and classic indigo pieces, Lucky Brand still doesn't miss out on the latest trends. So "hot" high-rise, novelty prints and bright colors are all incorporated into Lucky's latest collection. Aren't those python, leopard and floral jeans gorgeous!?!? Want to try a preppy cigarette silhouette? They have that too!
With all of that said I have to mention that great attention is paid to their fabric choices. Great recovery and a soft velvety hand feel are the main characteristics of Lucky Brand denim which combine to give you a fashionable look with ultimate comfort.
I was both very impressed and somewhat surprised by my "Lucky Day" experience- I didn't expect Lucky Brand to be so cool, hip and modern, so versatile and different and I didn't expect to find so much product that I loved! My previous image of Lucky Brand as Classic Americana with a Bohemian Vibe has slowly but surely disappeared from my head. I have found my own "Lucky" jeans (review is coming next week, but you can see a sneak peak me modelling their Charlie Skinny jeans below ) and you will too; check them out and re-discover them again for yourself!
P.S. Thanks again to Melissa Cabot, VP of Marketing, and Nico Peyrache, VP of Denim Design, for organizing an amazing denim tour!