When I was at Henry & Belle's press preview for S/S 2013, they explained to me about this totally amazing project of giving part of the proceeds of every single pair of jeans sold to the charity of the buyer's own choice. There is a list of charities H & B support, and these charities are kind of less well known and therefore even more in need of contributions. And you can actually follow your donation online and see exactly where your money is going. Every single pair of jeans will come with the attached tag shown above and will have a code which will enable you to follow your donation. For me, this is the most important thing. I am so done with giving money away for certain "good" causes and then this money ends up paying some admin's lunch or plane ticket to some kind of charity meeting - well, anything BUT to the real object of my donation.
A Charitable Platform Designed To Give Back While Getting Involved:
- As a company built upon the philosophy of family, fashion and philanthropy, Henry & Belle is excited to announce Right Amount of Give. Right Amount of Give is program designed to create connections between Henry & Belle's customer's and the recipients of the company's charitable donations. With every sale of Henry & Belle, a portion is set aside for a charitable cause of the customer's choice. "We wanted to give our customers the opportunity to have a say in how and where we donate and keep them informed about how they're helping us change people's lives", says Rob Mann, Henry & Belle's founder. In addition to allowing its customers to have a say in where the company donates, Right Amount of Give offers Henry & Belle's customers the option to receive updates directly from recipients about how the company's donations are affecting them, bringing the idea of giving back full circle. -
"All the styles we make, every day of the year, year after year will be part of the program. More important than giving away dollars, we think the best thing we can do with our corporate philanthropy is to create lasting connections between highly deserving causes and the people who buy our products." - Rob Mann
Check here for further instructions and information.
Now, have a look of what's in store for us with this beautiful S/S 2013 collection!