True Religion Kids Ad Campaign S/S 2012
True Religion's S/S 2012 Kid's ad campaign features little mavericks, rebels, wanderers and Bohemians - or should I say "future" instead of "little" ;-)?
Anyway, they seem to be on the right track, as they say: 'LOVE IS THE ANSWER". And this is what all of us at Denimology strongly support and preach!
Clemence Posey In G-Star SS12 Ad Campaign
I am always interested to learn who the next celebrity to front G-Star's ad campaign is going to be, because they always choose someone unexpected but undeniably cool. In recent years we have seen Liv Tyler, Gemma Arterton Vincent Gallo doing their bit for G-Star. For Spring/Summer 2012 Vincent Gallo returns once again and is accompanied by the French actress Clemence Posey who is probably best known for playing Fleur Delacour in Harry Potter. According to G-Star Clemence was chosen because "she is a confident, strong and in control woman without compromising her femininity."
True Religion S/S 2012 Ad Campaign
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In their S/S 2012 ad campaign, True Religion tells a True American story which captures their brand DNA and heritage. It follows 4 different, strong personalities on their journeys into the West - The Wanderer, The Maverick, The Bohemian, and The Rebel. They will roll out each persona through out the season and with each launch will come a new video.
This is so exciting! True Religion, not only do you give us amazing jeans, but now there is a story to compliment each style with sequels! I used to be such a fan of watching movies that have part 1, 2, 3 and so on! Now, I am sooo curious as to what we'll see next!
Wrangler Australia Autumn/Winter 2012 Collection
Whenever I get an email from the guys at Wrangler Australia it always throws me. Like today when they sent me their Autumn/Winter 2012 lookbook, my initial reaction was - how can we be onto Autumn/Winter already we haven't even finished the last one yet. But then of course I remember that things work differently down in Oz and that they are currently in their Spring/Summer season, so obviously next they are going to be interested in what is available for when the weather gets colder. This season there is a nod to the 90's for the guys, with Kurt Cobain seemingly an inspiration for the slim coloured denims, check flannel shirts and loose knit cardigans, whilst the women's collection is altogether more 70s and free-flowing.
Lucy Hale & Ashley Benson For Bongo
Bongo have a long history of using celebrity spokesmodels to promote the brand. In last few years Kristin Cavalleri, Vanessa Minnillo, Kim Kardashian, Jesse McCartney and Audrina Patridge have all had a stint in front of the camera for Bongo. Well this season the honour falls to Lucy Hale and Ashley Benson who I have to be honest I don't know. A quick google solved that though as apparently they are the stars of Pretty Little Liars. Anyway, whilst we are on the subject of Bongo here is an old ad of theirs that I came across last week. Can you recognise the pop star (below left) appearing with her original girl group, Wild Orchid? Click here to find out who it is.
Amber Heard In Guess S/S12 Ad Campaign
The Guess Spring/Summer 2012 ad campaign has arrived and all the usual ingredients are present - hot blonde - check, tall dark and handsome male companion - check, glamorous location - check, sixties glamour vibe - check. Guess know better than to not mess with a winning formula. In case you were wondering the hot blonde is played by Amber Heard who appeared recently (well on my TV anyway) burning rubber alongside Nicholas Cage in Drive Angry.
