Emma Watson in Denim for Spring 2011 People Tree Ad

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Here is the lone denim shot from Emma Watson's Spring 2011 People Tree Collection Promotional ads. People Tree fashion meets the Fair Trade principles set out by World Fair Trade Organisation by working closely with 50 Fair Trade groups in 15 countries. To see the rest of the images, have a look here on Teen Vogue!

Erin Wasson for Zadig + Voltaire

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Supermodel Erin Wasson has no trouble finding new denim based campaigns to front so this latest campaign for Zadig + Voltaire should come as no shocker. In the Spring 2011 Campaign Erin sports a pair of what appears to be leather jeans, a cuffed and cutoff pair of shorts and a my personal favorite, the skinny jeans with attached front patch details.

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Alessandra Ambrosio & Ashton Kutcher In Colcci Ad

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For their Spring/Summer 2011 ad campaign Brazilian brand Colcci have decided to replace one supermodel (Gisele Bundchen) with another (Alessandra Ambrosio) and then also add in an actor (Ashton Kutcher) for good measure.

Serfontaine Relaunch Campaign

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LA premium denim brand Serfontaine has decided that the time is right for a relaunch and their campaign imagery (shown here) helps push home their new message. In 2011 Serfontaine are all about "less is more" which equates to "no fuss, no unnecessary extras and no distractions". Instead they are focusing on the basics of "fit, fabric and function" to produce jeans which avoid trends ensuring that they never end up looking dated.

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Emma Watson In People Tree Ad Campaign

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I am sure there are more than a few Harry Potter fans out there that have dreamed of seeing Hermione in a pair of denim hotpants. Well today their dream came true because actress Emma Watson continued her relationship with ethical clothing brand People Tree by designing a third collection and also appearing in the latest ad campaign (shown above).

ShopBop Spring/Summer 2011 Ad Campaign

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Online retailer ShopBop.com has launched their first print ad campaign for Spring/Summer 2011 with an image of model Bekah Jenkins wearing some MiH Marrakesh jeans. The campaign was shot in New York by photographer Jason Nocito and will appear in Elle, InStyle, Lucky & Vogue.