Alexa Chung for Pepe Jeans Fall 2010
In a very short time, Alexa Chung has become the "It Girl" for fashionistas and fans alike. Pepe Jeans tapped her (wisely) as the face of their brand last year and here we have finally got our hands on the full set of Fall/Winter 2010 advertising campaign images. Featuring Jon Kortajarena this campaign will quickly make its rounds on fashion blogs for those (like myself) who watch Alexa's every move for this is one of my favorite campaigns this year!
D&G Fall/Winter 2010 Ad Campaign
Recently the D&G ad campaigns have featured a bunch of buff guys doing buff guy stuff and this season is not different. Here the aforementioned buff guys are frolicking in the snow in blue jeans and Mickey Mouse t-shirts. Is it me or do all these guys have super-wide smiles? Seems like whoever was in charge of the Photoshopping may have had a Julia Roberts fixation.
Pepe Jeans - Fall/Winter 2010 Ad Campaign
Here are a couple more shots from the Pepe Jeans Fall/Winter 2010 ad campaign featuring rock WAG and TV presenter Alexa Chung.
Rosie H-W In Full Circle Ad Campaign
The Full Circle Spring/Summer 2010 ad campaign has been out a little while but somehow I missed it. Which seems difficult to imagine because it actually stars the girl of the moment Rosie Huntington-Whiteley.
Levi's "Ready To Work" Ad Campaign
The next phase of the Levi's Go Forth ad campaign titled Ready To Work will launch this July featuring regular working people rather than the usual collection of hipster models. Levi's have taken a trip down to Braddock, Pennsylvania (a town once famous for its steel mills but now working to rebuild itself after years of decline) and shot a series of ads featuring locals in Levi's Work Wear. The thinking is that these folks are a new 21st Century kind of pioneer, adapting to difficult economic conditions and working hard to rebuild their community.
To show that they didn't just roll into town to shoot some ads on the cheap, Levi's have also committed to funding the refurbishment of Braddock's community center and are supporting the local urban farm, which is pretty admirable. By focusing on real people Levi's hope to "inspire workers everywhere" and I assume that they don't just mean to buy a pair of 501s.
7 For All Mankind F/W 2010 Ad Campaign
The Fall/Winter 2010 ad campaign for 7 For All Mankind featuring models Masha and Julian Schratter was shot on Sunset Boulevard by Mert Alas and Marcus Piggott. This is 7FAM's 10 year anniversary, which is quite an achievement in the world of premium denim and the message behind the campaign is that despite being elder statesmen these are still the guys to go to for "luxurious style and sexy sophistication."
