Irina Shayk For Replay

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Replay is celebrating its 30 years - and not doing too bad by choosing super models Vinnie Woolston, Sara Sampaio and Irina Shayk. We featured the first set of ads from this campaign two weeks ago and now here is another shot of the gorgeous Ms Shayk. This campaign transmits a pure sensual and sexy atmosphere. This is one of the Italian lifestyle brands that cover every singel item you could possibly need in their collections, ranging from scandalous sexy underwear, to tops, jeans and outerwear - a brand, where you can just walk into their store and leave with a complete wardrobe. I still miss their store here in NYC:-( Please, Replay, come back!!!

Rafael Nadal For Armani Jeans

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What is better than opening your daily newspaper on a Sunday morning? Opening your daily newspaper on a Sunday morning and coming across this GOR-GE-OUS ad of Rafael Nadal for Armani Jeans. Yes! THE Rafael Nadal that you all know from the tennis courts! And, not only is he the poster boy for Armani jeans, but he is also the ad campaign hero of Armani underwear!!! (I just couldn't resist posting THAT photo, too! HOO-ahhh!)

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Esprit Ad Campaign With Gisele Bundchen

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When Esprit were looking for someone to appear in the ad campaign for their Fall/Winter 2011 collection they decided that there was only one supermodel for the job - the most famous one in the world, Gisele Bundchen.

Ali Lohan is the Face of PRVCY Womens Denim

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Apparently, PRVCY Denim is no longer defunct. We were told were told early on by a little industry birdie that the brand was going under. Needless to say, I'm pretty excited to see the brand back. These are super high quality jeans with a huge celebrity following.

We were less than stoked to know that Ali Lohan was the face of the brand. Check out these images of PRVCY's Spring/Summer 2012 relaunch campaign. Do you think Ali did the brand justice or is it too minimalistic?

Mark Wahlberg has landed a the gig to endorse PRVCY Men's Line.



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Kate Moss For Laguna Moon

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To celebrate their 5th Anniversary Japanese label LagunaMoon have decided to really push the boat out and hire Kate Moss to appear in their Autumn/Winter 2011 catalogue.
It must have been a very expensive birthday present to themselves, but if you are looking to make a name for your brand then getting the most iconic supermodel in the world to wear your jeans is certainly one way to do it. I for one had never heard of this brand before, so their investment does seem to be paying off.

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Ay Not Dead - Ad Campaign Video


Argentinian Brand Ay Not Dead is featuring Dree Hemingway and John Beech in their newest Ad Campaign. This collection is called "The Young Gods". This video is fun to watch and I like the air of "playfulness" it transmits. We will be posting their lookbook here, their collection absolutely rocks!