You have seen the first and the second part of the 7fAM ad campaign, now here is the final part. The idea was to let us, the public, participate in the creation of "THE END", so above, you can see what we voted for - the audience cut, and below you can see the Director's cut of the video that was edited and imagined by James Franco.

I have had a hard time deciding which cut I like better - actually, depending on my mood, I like either one LOL!

Part science fiction, part horror and part 50's movie style. With a big explosion in the end. It's about the new laserblasting on REPLAY's jeans int their S/S 13 ad campaign.

Trendy denim styles and women's jeanswear pieces feature a carryall sling back shoulder duffel jeans bag, a midriff waistcoat in retro acid wash, a vintage denim skirt and a Western button down long sleeve shirt, in addition to some faded and destroyed skinny jeans. Add a motorcycle biker leather jacket, a sporty top, a striped tee or a sheer printed tunic and the ensembles make it chic and easy. For the dudes, a striped denim jacket, a classic pair of tapered chinos with suspender attachments, and the staple jeans, of course!

Featuring Lizzie Jagger, Wrangler just launched this new ad campaign video for their Spa-Jeans. Infused with different kinds of lotions, these jeans are supposed to make your legs feel silky and smooth when you wear them. Something I have yet to try, but being that this is from the famous and totally trustworthy Wrangler brand, I am quite sure that the jeans are exactly what Wrangler claims them to be!

Oh and just FYI: it took 3 hours to spray on the jeans! Wonder how long it takes to take them off again? !

OMG - so exciting, 7fAM teamed up with James Franco to create their Spring 2013 ad campaign and let me tell you: this is not a mere ad campaign to watch. This is more like a movie and we are all invited to participate - see below.

For 7 For All Mankind's Spring '13 campaign, we are allowing viewers to vote on aspects of the film's storyline that will ultimately decide how the story will end. Starting today we will release the first of 3 Chapter videos, which are short glimpses of various scenarios of how the film could end.The main theme is all about LOVE & CONNECTIVITY, as the untold desires of 2 lovers come to light amidst a White Wedding. What makes this campaign particularly special is that we are giving consumers a direct opportunity to engage with the brand and take part in influencing the custom-curated content brought to you by James Franco . Behaviors might turn naughty. Tender moments could become sexy escapades. Temptations, Secrets, Jealousy, Ex-Lovers are a few of the possible themes that may emerge.

In the first Chapter video, audiences will vote on the question: What Force Will They Have to Overcome? Her dark, secret love (played by former NHL Ranger, Sean Avery). Wedding Day Fears. Or the poisonous jealousy of her groom-to-be (played by former As The World Turns actor, Peter Vack). Viewers can vote through this tab on our facebook.

Ultimately, at the end of April, there will be 2 versions of the film: The director's cut as imagined by James Franco and an Audience Cut based on audience polling.

Joe's Ad Campaign for this coming S/S 2013 is called "The Masterpiece".
Art directed by Marie Noorbergen with photography by Arnaud Pyvka and videography by Tao Ruspoli, the campaign features models Marcela Vivan and Sydney Romper in the latest collection from Joe's.

As I love anything related to motorcycles, I couldn't be more happy with this ad campaign which revolves around motorcycle riding and being totally comfortable and at ease wearing Joe's! Looking at the stills of the collection below, I feel the summer trend of bleached and washed out denim is strongly represented, as well as - I believe it's going to be VERY hot - the mint color. Style wise, the slouchy highwater continues, as well as the boyjeans and of course the amazing trademark skinnies.

True Religion's kid's ad campaign is going live today. It is so much fun watching a "Kids Doing Fashion" video, they always seem to genuinely enjoy themselves and are totally spontaneous and un-selfconscious. No poutings or "I am so blase" looks here LOL.
Needless to say that, just like the adult collection, this kid collection absolutely ROCKS!

And, btw. - you look good with that kid on your arm, Jeffrey Lubell!

In their previous ad campaign, Closed chose "real" people, people like you and me. This time they used "real" models for their S/S 2013 campaign. Featuring German top model Esther Heesch, and Swedish Model Linus Gustin in a video shot in Sicily and designed to get us all in the mood for spring and summer.

And to emphasize the expressive campaign material, Closed goes live with a new
website, which is really amazing. You have to check it out! Instead of showing just the image of the clothes, or a model wearing the clothes, or even a mini video, the models on their website are constantly moving. This gives you a perfect idea of how the clothes fit when you actually wear them.

G-Star's ad campaign for S/S 13 starts off rather funny like an acrobatic water ballet! And then gradually develops into a pair of jeans worn by a skeleton hound???

Well, I guess there is just no limit to creativity, right!

G-Star explains:

- "The campaign captures the G-Star fascination with the many facets of RAW in unexpected combinations, as seen in the Skeleton Dog art object within the campaign and the artist collaboration with electronic dance music producer Skrillex." -

Continuing their slogan "Where Life Takes You", Meltin'Pot is showing us a lot of colors and cropped jeans, worn by "real" people for this coming summer.

"One of the principal sources of inspiration for SS'13 is - "A Game of Color" and the subtraction and additions of this. Color continues to be one of the principal protagonists of this new collection, from pastel colour tones through to salmons, yellows and green hues, with super feminine pieces featuring in graduating shades, across a range and choice of fits and with the new season's regular fit being "the Crop" fit."

I always enjoy the "Behind the Scenes" stuff, it's kinda more fun and relaxed, seeing that the models are people just like you and me. Getting made up and dressed and playtime in between. Yeah - you can't take life too seriously!

These are probably the images that you are going to see over and over and here, there and everywhere all during this coming season. Meaning, JBrand is becoming so much part of our lives that either:
a) you are wearing a pair of JBrands right now, or
b) you are reading your fave mag and guess what images you are looking at, or
c) you are right now reading Denimology and looking at - what?! -

Photographer: Craig McDean
Creative Direction & Styling: Karl Templer
Model: Jac Jagaciak (Women's) and Janis Ancens (Men's)

Have a look over this new Wrangler Australia campaign featuring model Ruby Jean Wilson.

COLLECTION INFO:
This season the Wrangler Australia women's collection is inspired by 90's grunge youth bands and features vintage lace, grunge knitwear, printed velvet, textured jeans, faded jeans and skirts. For men, the collection draws on the lyrics of Neil Young and the music of producer Daniel Lanois - two prolific rock legends. This season is about re-crafting the brand's vintage denim aesthetic, with modern silhouettes and fabrications. Denim shirts are key, as are a range of transeasonal knits and traditional trucker jackets, all staying true to Wrangler's heritage.

Campaign Credits:
Photographer: Cory White
Stylist: Tamila Purvis
Ruby Jean Wilson @ Priscillas
Jacob Hankin @ Priscillas
Nic Smith @ Priscillas
Wrangler Australia site link: www.wrangler.com.au

True Religion apparently makes a "religion" out of publishing a new and super sensual ad campaign video every season. For me, at least, it is always quite interesting to see the new collection on live models so I get a much better idea of how they fit and what the jeans really look like on a model. I am stressing MODEL, because it is amazing how TR always finds the most perfect and superb looking human specimens for their campaigns.

True Religion, how about giving us a video with "real" people as well - that would be quite amazing :-)

Check out the new ad campaign "Behind the Scenes" video above, and the "real McCoy" below. You are definitely in for a treat.

Launched worldwide today, January 17th, 2013, this new campaign gives us the opportunity to discover the lure of an endless summer in a streamlined collection that captures California's quintessential essence. Riffing on the traditions of genuine American denim, spring 2013 features an array of whitewashed blues and intriguing indigos. Inspired by the west coast's unique take on vintage laid-back luxe, this season distills True Religion's iconic denim down to its purest, rawest form in a fresh take on our legacy of lasting craftsmanship and innovative design. Catch the new wave in a collection that celebrates new beginnings, maverick moods and California cool; it's time to live the good life in a great pair of jeans.