Work Custom Jeans Spring/Summer 2010

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We happily brought you the first glimpse of Work Custom Jeans Spring/Summer 2010 collection and I'm thrilled to show you the rest of the line now. I admit I'm a huge fan of this line and for the short time they've been around they have made a fast name for themselves with their quality, cut and reputation for the best skinnies in town. I am crazy for the new shape of the Teardrop Jean but it's the Red Moto Zip Hotpants that I will be first in line to buy! As it is with any game, longevity is the goal and with continued collections like we've seen them come out with so far, Work Custom Jeans will be sticking around for quite some time.

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Cat Deeley in Paige Premium Jeans

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British TV Presenter Cat Deeley wore a pair of Paige Denim Skyline Geo Super Peg Jeans whilst cuddling up to Sofia Vergara at the People's Choice Awards Nominations.

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Kim Kardashian in Jet Jeans

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Kim Kardashian, along with sisters Kourtney & Khloe, was spotted out roller-blading wearing a pair of Jet by John Eshaya Black Crystal Jeans with Studs. They are Hot! Tie Dye will be huge this coming spring so buy your tie dye jeans ahead of time!

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Rihanna in Current/Elliott Skinny Jeans

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Rockstar Rihanna is the first celebrity spotted wearing the new Red Sock wash from Current/Elliott's SS2010 line. Rihanna wears Current/Elliott The Skinny Distressed Jeans in Pink Destroy. I wonder if it the vendors are the ones calling the wash Pink Destroy or Current/Elliott themselves.

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Baby Phat S/S 2010

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Somehow under the flurry of the Spring/Summer 2010 shows in New York we missed Kimora Lee Simmons Baby Phat collection (who also streamed their show live in Times Square). Maybe it was the amazing Baby Phat tie-dyed jeans we saw in V Magazine that reminded us how far the brand has come. The S/S 2010 line was a mix of Talitha Getty Morocco meets todays denim must haves from washes to distressed denim for both men and women. None the less, I'm glad we're on it now, better late than never!

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Audrina Patridge in Divine Rights of Denim

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Reality TV hotness, Audrina Patridge is spotted leaving Solar de Cahuenga restaurant in Hollywood sporting a great looking pair of Divine Rights of Denim Twisted Seam Lust Skinny Jeans in Belini. These are beautiful!

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