Denimology

Madewell 1937 - Summer Looks For 2008

Retailer Madewell 1937's summer looks for 2008 include all the important trends including coloured jeans, denim shorts and faded denim.

Sarah Harding In dVb By Victoria Beckham

When it comes to selling denim one of the most important things you can do to market you brand is get it worn by a celebrity. Victoria Beckham must be a master marketeer because (along with J Brand and Siwy) her brand of dVb by Victoria Beckham is appearing on tonnes of celebrity behinds right now. The latest celeb to be photographed in dVb was Sarah Harding on UK girl group Girls Aloud who wore a pair of white bootcut jeans on a recent shopping trip to Harvey Nichols.



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Cheryl Cole In White True Religion Jeans

Girls Aloud Week - Day Three. Today we have Cheryl Cole meeting fans outside her hotel in Manchester wearing another pair of True Religion jeans, this time in white.



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Cheap Monday Coloured Jeans For Caliroots

Cheap Monday have produced a special collection of hand-dyed coloured denim for online retailer Caliroots.com. There are 20 colours available and they will retail for 44 EUROS.

Fergie Loves Coloured Jeans

Fergie is a big fan of the coloured denim trend. A couple of months ago she started with a pair of bright red, then she moved onto a pair of high-waisted purple jeans and now she is rocking a pair of light green jeans.

Fideltiy "Scoop" Summer Edition in 14 Colours

Fidelity Denim is keeping right on trend by releasing a summer edition of it's skinny Scoop jean in 14 different colours. These jeans all feature Fidelity's "bum bra" technology to ensure your behind looks as peachy as possible.